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SendGrid Launches Triggered Email Service Called Threads

SendGrid Launches Triggered Email Service Called Threads

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SendGrid has recently announced the launch of Threads, a new behaviour driven triggered email service. But what is “triggered email” anyway? Triggered email is a way of sending hyper-relevant messages to users at the right time, based on actions on a website or within an app. This is what Threads by SendGrid aims to achieve – strengthening customer engagement, loyalty and driving revenue for organisations.