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Reaching Last-Minute Halloween Shoppers

Reaching Last-Minute Halloween Shoppers

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Jillian Wohlfarth, director of content at SendGrid, says that subject lines are pivotal for email marketing campaigns. “A good starting point, which is frequently overlooked, is that the subject line needs to be short and sweet,” says Wohlfarth.
She cites a recent SendGrid study that discovered that the most common subject line word length is seven words, but three-word subject lines have the highest engagement rates.