US Global Messaging Engagement Report

While US consumers overwhelmingly prefer email and SMS over other forms of communications, we found user expectations around frequency and content varied significantly by generation. Our new report, the US 2021 Global Messaging Engagement Report, takes a closer look at these age-based differences to understand how Americans of all ages prefer to engage with email and SMS. Learn how to engage Gen Zers, baby boomers, and every generation in between using email/SMS best practices and data-backed strategies

What’s Inside the Report?

  • Qualitative and quantitative insights from 800+ consumer interviews and surveys
  • Detailed analysis on how different generations prefer to receive emails/texts from brands
  • Data-backed strategies for improving your own email & SMS engagement
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