5 Trends That Are Changing Customer Engagement

Customer expectations continue to rise and businesses have to keep up. Unfortunately, today’s poor economic outlook has left brands scrambling to find cost-effective strategies that keep pace with these evolving customer preferences.

In this guide co-authored with Twilio and Segment, we explore the 5 trends defining the next generation of customer engagement. These factors will determine your ability to meaningfully engage customers today and in the future — while also empowering you to “do more with less” in tough times.