guide

The Complete Email Metrics Guide (with Formulas)

Firing off email after email won’t help your email program improve. You need the right email metrics to understand what your customers like (and don’t) so that you can refine your content and sending strategy accordingly.

From bounce rate to unsubscribe rate, The Complete Email Metrics Guide (with Formulas) breaks down the most popular email metrics, like how to measure them and how they can help your email program scale. Find the right metrics for your campaign goals and get the full picture of your email performance today.

What’s inside the report?

  • How the right metrics can help scale your email program
  • How to calculate each metric
  • How to improve your email program’s health with Deliverability Insights
  • And more!
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