Holiday Sending 101

’Tis the season for email! Email marketing continues to be one of the most effective ways to drive revenue during the holiday season, so you need to set your email infrastructure and campaigns up for success long before the busiest shopping days of the year.

To help, we’ve put together this Holiday Sending 101 guide with the tips and tricks you need to ensure your email program is warmed up and ready to go this winter!

What's Inside the Guide?

  • Tips on how to warm up your IP addresses ahead of the holidays
  • The latest sender authentication strategies
  • Best practices for boosting email engagement
  • How to use SMS to stand out in Q4