Apple’s Mail Privacy Protection: How Email Senders Can Adapt

Is Apple’s Mail Privacy Protection (MPP) the death of the open rate? While it’s certainly shaken up the email industry, email senders shouldn’t ditch this popular metric just yet.

In this guide, we explain everything you need to know about Apple’s MPP, from how it will impact your business to how you can adapt your email programs to remain a competitive sender. Start sending smarter emails while still respecting your recipients’ privacy requests.

What’s inside the report?

  • What MPP is and how it will impact your business
  • The latest iOS 15 user-adoption figures
  • Advice from our Email Deliverability experts
  • And more!