The 2023 Guide to Collecting and Analyzing Data

Every click, email open, like, web page view, and purchase contains a wealth of information about your users. But having too much data can sometimes be a burden rather than a boon.

Too much customer data makes it harder to pull meaningful insights and identify high-impact opportunities—unless you have a way to collect, consolidate, and activate this data in real-time. 

In our newest guide, The 2023 Guide to Collecting and Analyzing Data, we take a closer look at the different types of customer data, how to collect it, and, more importantly, how to put it to good use. 

What’s inside the guide?

  • A detailed look at the 4 different types of customer data
  • Creative ways to collect zero- and first-party data
  • Data collection best practices and things to avoid
  • And more!