2021 Japan Messaging Engagement Report

In this report, we’ve created a snapshot of how Japanese consumers of all ages prefer to engage with promotional email and SMS messages. Using data from over 800 online survey responses and in-person interviews, this country-specific report identifies which elements are more influential in pushing Japanese recipients to engage with marketing messages.

The report brings you a mix of quantitative/qualitative data and best practices to help you improve the efficiency of your email and SMS strategy and, ultimately, win more opens, clicks, and sales from your Japanese audiences.