2022 Japan Messaging Engagement Report

In this report, we’ve created a snapshot of how Japanese consumers of all ages prefer to engage with promotional email and SMS messages. Using data from over 800 online survey responses and in-person interviews, this country-specific report identifies which elements are more influential in pushing Japanese recipients to engage with marketing messages.

The report brings you a mix of quantitative/qualitative data and best practices to help you improve the efficiency of your email and SMS strategy and, ultimately, win more opens, clicks, and sales from your Japanese audiences.

What’s Inside the Report?

  • Data from 800+ Japanese consumers
  • A detailed look at how communications preferences differ by generation
  • The top reasons recipients unsubscribe from your messages
  • Email & SMS best practices