In our newest study, the 2021 France Messaging Engagement Report, we investigated how generational differences shape the way French consumers want to receive and interact with email and SMS. Leveraging data from 800+ respondents ages 18 to 65, this report shares a detailed look at how every generation—from Gen Z to baby boomers—prefers to engage with branded marketing messages.
Plus, we’ve included tips and tricks on how your brand can capitalize on these preferences to drive customer engagement with your own campaigns.
What’s Inside the Report?
How frequently recipients want to hear from their favorite brands
What factors influence a recipient to open or click a message
Data-backed best practices to help you adapt your messages to fit specific audiences