guide

2019 Email Benchmark and Engagement Study

Twilio SendGrid’s 2019 Email Benchmark and Engagement Study provides you with data and insights about how email is being sent and engaged with around the world. Not only will you be able to compare your engagement statistics to 2019’s benchmarks, you’ll also see what devices and inboxes are used around the world.

In addition to the benchmarks, we performed an entire new study focused on how recipients engage with email. Rather than focusing on sender data, we went to recipients to get more specifics about the email they receive, read, and interact with.

What’s Inside the Guide?

  • Average global engagement statistics - Aggregate Open Rate, Aggregate Click Rate, Click-to-Open Rate, and Monthly Send Rate.
  • Devices and inbox providers used in the top 25 countries we send email to.
  • The key factors that influence why recipients open and click on messages.
  • Key frustrations recipients have about their inbox and about emails.
  • What makes an email stand out in the inbox.