The days when your customers followed a linear path to purchase are long gone. Today’s customers wind their way from laptops to tablets to phones, moving into and out of online and offline channels on their way to a purchase decision. Creating a presence in each of these touch points is a start, but winning your customers’ loyalty requires more.
The Omnichannel Communication Map traverses the channels where you and your customers engage to reveal deep insights that put your customers at the center of your marketing efforts.
Managing communication across multiple channels (email, display ads, SMS, search and more!) in one tool gives you the power to:
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