eBay

eBay is where the world goes to shop, sell, and give. An ecommerce platform which enables $84 billion of gross merchandise volume for 167 million active users around the globe, eBay provides C2C and B2C sales and services via the internet. Alex Weinstein, Director of Marketing Technologies & CRM at eBay, leads the team that has built a powerful in-house email targeting and personalization CRM system on top of SendGrid’s powerful API. Now, instead of hundreds of small, uncoordinated campaigns each month, eBay houses a small set of “flagship” campaigns comprising one or more real-time, personalized offers which has “transformed” email marketing at eBay. — Alex Weinstein

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MySmartPrice

MySmartPrice is an India-based startup with the goal of providing the best online shopping research and product discovery platform. Founded in 2010, MySmartPrice serves 11 million unique visitors and receives over 20 million monthly website visits. Since email is critical for maintaining long-term customer engagement, MySmartPrice built a custom email management tool on top of SendGrid’s delivery engine, allowing them to achieve whatever capabilities their business requires. To learn more about MySmartPrice’s custom email tool, download the MySmartPrice case study. — Arun Chinnachamy

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