We use email to drive interest in venture opportunities for everyday angel investors, so it is important for us to make sure those emails are as effective as possible in eliciting a response. Our existing platform didn’t provide the email reporting we needed to optimize our email program. With SendGrid, we were able to integrate with our systems with a few bits of code and get instant access to the email analytics we needed to help entrepreneurs raise money for their startups. — Arno Smit

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