Working with Marketing Campaigns Email Designs

This page refers to the new Marketing Campaigns product. If you’re using legacy Marketing Campaigns, your workflow will be a little different and your screen won’t look the same as the screenshots.

Marketing Campaigns email designs determine how the content of your Single Send or Automation emails will be built and displayed to your recipients. Email designs also serve as a quick starting point for future emails by saving you time from having to rebuild your email's layout. Consequently, designs allow you to reuse content and maintain brand consistency across all of your email marketing efforts.

We provide a collection of pre-built, responsive designs that you may begin using and customizing immediately, or you can create your own template from scratch. These are found in your Design Library.

Creating a New Design

To create a new design:

  1. From the left-hand navigation, select Design Library, and then select Create an Email Design.
  2. Select the editor you want to use, and then click Continue.

Developers can use the POST /campaigns API to programmatically upload a design that you can then go in and edit using the Marketing Campaigns application.

Editing an Existing Design

You can only edit custom designs (ones that you have created yourself or duplicated from a Twilio SendGrid pre-built designs).

To edit a design:

  1. From the left-hand navigation, select Design Library, and then click My Email Designs.

    If you wish to create a custom design using either drag and drop or entering your HTML, select BLANK DESIGN.

  2. Navigate to the design you want to edit.
  3. Click the action menu and select Edit.

    This navigates you to the editor originally used to create the campaign. After you create a design, you cannot switch between the design and code editor. However, if you choose the design editor you'll still have HTML editing options, and with the code editor you'll enjoy convenient visual tools like side-by-side code and preview panes.

Duplicating a Twilio SendGrid Email Design

You can easily duplicate a pre-built design provided by Twilio SendGrid.

To duplicate a Twilio SendGrid design:

  1. From the left-hand navigation, select Design Library
  2. Click SendGrid Email Designs.
  3. Locate the template you want to duplicate and then click the action menu.
  4. Select Duplicate. The duplicate opens in the design editor.

Duplicating a Custom Design

To duplicate one of your custom designs:

  1. From the left-hand navigation, select Design Library,
  2. Click My Email Designs.
  3. Click the action menu and select Duplicate.

Creating a Design from a Single Send

To create a new design from an existing Single Send:

  1. From the left-hand navigation, select Marketing, and then click Single Sends.
  2. Find the campaign you would like to use, click the action menu, and then select Create Design.

Creating a Design from an Automation email.

To create a new template from an existing Automation email:

  1. From the left-hand navigation, select Marketing, and then click Automations.
  2. Click the action menu next to the automation you want to duplicate an email from and then select Edit.
  3. Navigate to the email you'd like to reuse, click the action menu, and then select Create Design.

Additional Resources

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