Adding Unsubscribe Groups to your emails makes it easy to honor your recipients' email preferences and protects your sender reputation by complying with anti-spam legislation.
To create an Unsubscribe Group:
Make sure your Group Names and Group Descriptions are customer-friendly. This is what your recipients will see.
To view the unsubscribe preferences page, select the action menu next to an Unsubscribe Group and then click Preview. Toggle to the Unsubscribe Preferences tab to view all of the options listed.
Using the Design Editor:
Using the Code Editor:
<a href="[unsubscribe]">Click here to unsubscribe.</a>
If you are participating in the Automation closed beta, you will add the unsubscribe tag using the following format:
For more information on the Automation beta, see our Email Marketing Automation page.
While SendGrid Unsubscribe Groups are a powerful way to manage unsubscribes and email preferences, we realize some senders may have their own subscription management tools. For these senders, Marketing Campaigns supports custom unsubscribe links as well.
If you would like to use a custom URL for your unsubscribe link, navigate to Settings in the left hand sidebar and select the Recipients dropdown menu. Under Unsubscribe Group, select Use Custom Link...
This will expand a new field where you can insert a URL for one of your own pages where recipients can manage their subscription preferences.
To place your Custom Unsubscribe link into your email, highlight any text within the body of your email and click the small link icon to specify a hyperlink. In the URL field that appears, enter the tag
[Unsubscribe]. Since you've specified your Custom Unsubscribe Link in the Settings panel, SendGrid will replace the Unsubscribe Tag with your custom URL.
To upload a CSV:
To manually add recipients to an Unsubscribe Group:
From the UI, you can edit Unsubscribe Groups or download a list of recipients that have unsubscribed from your emails. For more information on managing unsubscribes, see the SendGrid Suppressions Overview
To export an Unsubscribe Group List:
To edit an Unsubscribe Group:
To delete an Unsubscribe Group: