Once you send a campaign, you can view statistics related to that campaign.
To view campaign statistics from the Campaigns page:
From the campaign stats page, you will be able to see your bounces, clicks, opens, etc.
To export a CSV with raw stats:
You can export a CSV containing the statistics for multiple campaigns. This exported CSV will closely resemble the CSV exported for a single campaign’s statistics, except for two additional columns containing the campaign name and ID for each row of statistics. These columns will be labeled “Campaign Name” and “Campaign ID”, respectively.
To export statistics for multiple campaigns:
Campaigns are ordered from most to least recent. The CSV will include a row for each day that SendGrid has gathered statistics. Every stats CSV that you export will contain a row containing the totals for each column.
Using your campaign statistics, you can identify unengaged recipients and reignite those relationships as well as continue to reach your engaged audience.
Marketing Campaigns makes it very easy to view recipients who have either opened one of your campaigns or have clicked links within your campaign.
To view campaign clicks and opens:
To create a segment of recipients based on who clicked within or opened one of your campaigns:
From the Campaigns page or the individual campaign stats page, hover over the Unique Opens or Unique Clicks stats.
Click View Details and then select Create Segment.
A window opens with segmentation options. By default, the segment will contain the conditions to capture all recipients who either opened your campaign or clicked within your campaign. The segment will be given the name “Contacts who clicked/opened”. You can rename this segment or modify the conditions of the segment as you wish directly in this window. For more information on segmentation, click here.
You now have a dynamic segment that will continuously update as recipients engage with this campaign.
In addition to creating a dynamic segment based on campaign engagement as described above, you can also export a list of all contacts who have either opened your campaign or have clicked a link within your campaign (up until that moment).
To export a list of engaged recipients: