Ads is currently in closed beta. During beta, only approved participants have access to the feature. Functionality and performance might not be working quite like we want it to and we reserve the right to change the functionality at any time without warning. For more information on the Ads beta, or to join the beta waitlist, see our Ads Solution Page.
Use Twilio SendGrid Ads to create social and display advertising campaigns on Facebook, Instagram, and Google Display Ads based on your email and website data. You can target social and display ads to reach current customers, or target lookalike audiences to reach new potential customers.
It's important that you grant Twilio SendGrid full permissions to your Facebook account when you connect. Twilio SendGrid Ads cannot function without full permission because we need to utilize all of the data on your pages to maximize the reach and impact of your ads.
</body>tag on all of the individual pages that you want to promote.
The Twilio SendGrid Pixel is critical because it allows Twilio SendGrid Ads to create highly targeted audiences for your ads based on who visits your site, as well as track who visits your site based. Once you've converted these customers, the Twilio SendGrid Pixel is vital to tracking the success metrics of your ads.
You can upload contacts directly to Twilio SendGrid Ads and/or target contacts dynamically from Marketing Campaigns. For example, when you add more contacts to Marketing Campaigns any Ads Campaigns that use that list will update automatically.
To manually install the Twilio SendGrid pixel on your website, you'll need to copy the custom script from within your Twilio SendGrid Ads account.
Google Tag Manager is a great tool that can help manage the installation of multiple scripts on your site.
To install your Twilio SendGrid pixel into Google Tag Manager: