The Bulk Mail Folder is also called the “spam” or “junk” folder, the folder where questionable email is routed.
There are many factors which determine whether or not a message lands in the Bulk Mail Folder. Each receiving mail server will use its own criteria to determine the quality of each message it receives.
SendGrid offers many best practices to help ensure your message lands appropriately in the inbox. Keep your emails out of the Junk folder by learning more about email deliverability.