It only takes a couple of minutes to start streaming email event data from SendGrid to Keen, and once you do, you’ll get tools to create flexible email analytics and stunning dashboards.
Create a Keen and SendGrid account
Activate SendGrid's Event Notification App
The HTTP Post URL is the endpoint where SendGrid will stream all of your email data.
YOUR_KEEN_API_WRITE_KEYwith your Project ID and API Write Key available in the Access tab. Set Authorization Method to None.
That’s it! Now, as your emails make their way through SendGrid, all of the event information will be posted to Keen. A new Event Collection, aptly named for each type of email event, will be created within your Keen Project.
To test that everything is working, navigate to Event Webhook Settings in the SendGrid app and then click "Test Your Integration". This will send sample email data from SendGrid into your Keen Project. In the Keen UI, navigate to the Streams tab to check for sample SendGrid data. After you've confirmed the data was sent, enable the Event Webhook and your SendGrid email data will now be sent to Keen in real-time.
In the SendGrid app, navigate to Mail Settings and then select Event Webhook. Each email event type that is selected will be recorded as a separate Event Collection in your Keen project. We recommended checking Select All to access full functionality of the Keen app’s reporting.
The email events that are recorded are:
As SendGrid email data streams to Keen, it will be enhanced using Keen's Data Enrichment capabilities. Keen’s data enrichments turn IP addresses into geographic locations and break out timestamps, URLs, and user agent strings into more easy-to-use data such as
day_of_the_week, and URL
To explore each data model:
Use the property
singlesend_name contained in each event to track a particular email across all of these possible actions. Similarly, you can follow a particular user's behavior via the
To use the Data Explorer:
countas the “Analysis Type,” select
email_deliveredas your “Collection Name,” and click “Run Query.
The breadth of analysis you can do is pretty vast. Here's a link to read up on the types of queries you can do with Keen. Some example query types are sums, averages, min or max, funnels, and select_unique. Keen also offers a step-by-step guide on creating queries for a SendGrid email marketing dashboard.
For some extra-pretty graphs and custom analyses here are some tips:
Do you often run the same analysis on a regular basis, or want to be able to save a quick link to your work to revisit again sometime?
Once you’ve found the query you need, you can either copy the URL right from your browser’s address bar and share it with a colleague, or you can save the query and make yourself a dashboard with Keen.
Saved queries are a super user-friendly way to revisit your favorite metrics. Rather than entering the same query parameters over and over again, queries can be shared with your teammates. Notice that your saved query can be edited and cloned.
Next, you'll want to add your graph to a dashboard.
Congratulations! You’ve created your first dashboard!
With Keen, you will have access to all of your raw data for as long as you need it. An archive of all of your email data is created, which means you will have access to your historical data and can query for past user behavior.
Just like SendGrid, Keen is 100% powered by APIs. This means you can embed rich analytics anywhere you can write code.
Many customers find it useful to embed analytics into their products for their customers or customer success teams. Here’s a link to our Customer Facing Analytics Guide that will give you step-by-step instructions on how to embed your SendGrid analytics into your product. Some customers also take advantage of Keen's S3 Streaming capabilities to write a copy of all their data to AWS.
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