Adding Unsubscribe Groups to your emails makes it easy to honor your recipients’ email preferences and protects your sender reputation by complying with anti-spam legislation.

Create an Unsubscribe Group

To create an Unsubscribe Group:

  1. Select Marketing and then click Unsubscribe Groups.
  2. Click Add Unsubscribe Groups.
  3. Add a Group Name and Group Description.

Make sure your Group Names and Group Descriptions are customer-friendly. This is what your recipients will see.

  1. Select the checkbox if you want the Unsubscribe Group to display on the unsubscribe preferences page.
  2. click Save Unsubscribe Group.

To view the unsubscribe preferences page, select the action menu next to an Unsubscribe Group and then click Preview. Toggle to the Unsubscribe Preferences tab to view all of the options listed.

Add recipients to an Unsubscribe Group

To upload a CSV:

  1. Find the group you want to add recipients to and click the action menu.

  1. Select Upload a CSV.
  2. Drag the CSV you want to upload into the field, or click select a CSV file to upload and locate the file you want to upload from your files.
  3. Click Upload CSV.

To manually add recipients to an Unsubscribe Group:

  1. Find the group you want to add recipients to and click the action menu.
  2. Select Manually Add.
  3. Enter a recipient email address and then click Save.

Managing Unsubscribe Groups

From the UI, you can edit Unsubscribe Groups or download a list of recipients that have unsubscribed from your emails. For more information on managing unsubscribes, see the SendGrid Suppressions Overview

Exporting an Unsubscribe Group List

To export an Unsubscribe Group List:

  1. Navigate to the Unsubscribe Group you want to export.
  2. Click the action menu.
  3. Select Export. A CSV file begins downloading.

Editing an Unsubscribe Group

To edit an Unsubscribe Group:

  1. Navigate to the Unsubuscribe Group you want to edit.
  2. Click the action menu.
  3. Select Edit. From the Edit Group page, you can change the Group Name, Group Description, and display preferences.

Deleting an Unsubscribe Group

To delete an Unsubscribe Group:

  1. Navigate to the Unsubuscribe Group you want to delete.
  2. Click the action menu.
  3. Select Edit. The Edit Group page opens.
  4. Click Delete Group.
  5. Confirm that you want to delete the selected group and then click Delete.

Additional Resources