Legacy Newsletter is now retired. As a safety net, you may retrieve data for a short grace period. Please act now to download your data or migrate any assets to Marketing Campaigns.

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Moving from Legacy Newsletter to Marketing Campaigns

The migration to Marketing Campaigns is not automatic. We’ve built a robust toolkit to help make the manual migration steps fast and simple. This high-level checklist is part of the toolkit and is designed to help you think through important considerations as you make the move to Marketing Campaigns.

1. Familiarize yourself with Marketing Campaigns.

  ❏ Review the comprehensive side-by-side comparison of Legacy Newsletter vs. Marketing Campaigns.

  ❏ Watch this video for an introduction to Marketing Campaigns.

  ❏ Learn about Marketing Campaigns segmentation capabilities.

  ❏ Learn about Marketing Campaigns’ new and improved campaign building workflow and editor.

  ❏ Practice by creating a test campaign and sending it to yourself.

2. Choose how you’d like to pay.

  ❏ If you used Legacy Newsletter between 1 August 2016 and 30 March 2017, when you switch to Marketing Campaigns, you can choose how you’d like to pay. The ability to choose/switch how you pay is available until January 31, 2018 at which point you’ll be locked into whichever pricing option you’ve selected. You can continue to pay per email sent or you can choose to pay per contact you store in Marketing Campaigns.

  ❏ Estimate your per-email vs. per-contact cost using the Marketing Campaigns pricing page. If that link does not work for you, log into the app, navigate to Settings then Plan and Billing Details, then scroll to Marketing Campaigns and click Learn More.

3. Migrate your contacts.

  ❏ Consider which of your contact lists you’d like to migrate. You may wish to use this opportunity to remove old or non-responsive contacts.

  ❏ Consider how you might segment your contacts and send more targeted, relevant campaigns.

  ❏ If in use, replace the Legacy Subscription Widget with one of the best-in-class email list growth integrations for Marketing Campaigns.

  ❏ Review the Contact Migration Guide for step-by-step instructions for moving your contacts into Marketing Campaigns.

  ❏ IMPORTANT! You may have invalid or unsubscribed emails. If you do, ensure you migrate them. Review Migrating Your Unsubscribes for detailed instructions.

4. Migrate your templates.

  ❏ Review the Migrating Your Content article for details.

  ❏ Consider starting fresh by customizing one of SendGrid’s responsive templates and using the enhanced campaign editor.

5. Migrate your images.

  ❏ Review the Migrating Your Content article.

  ❏ Review the Migrating Your Images article.

6. Learn about your campaign statistics.

  ❏ Consider what key metrics and benchmarks are meaningful to your email marketing strategy.

  ❏ Review the side-by-side comparison of statistics in Legacy Newsletter vs. Marketing Campaigns.

  ❏ Review the Archiving Legacy Newsletter Statistics article.

7. Migrate your API integrations.

If you are using the Legacy Newsletter API then we recommend that you migrate your integration to our Marketing Campaigns API, the email marketing component of our v3 RESTful Web API. For help with migrating your integration, please refer our API comparison.

  ❏ Migrate your Legacy Newsletter Content to Marketing Campaigns.

  ❏ Migrate your Legacy Newsletter Recipient Lists to Marketing Campaigns.

  ❏ Migrate your Legacy Newsletter Unsubscribes to Marketing Campaigns.

  ❏ Download your Legacy Newsletter Statistics via the API.

Additional Resources