Legacy Newsletter is now retired. As a safety net, you may retrieve data for a short grace period. Please act now to download your data or migrate any assets to Marketing Campaigns.

For assistance please contact our support team. Login to see your contact options.

Highlighted Improvements

  • Each recipient email is treated as a unique contact; an update made to this unique contact will populate across any lists or segments that include the contact
  • Leverage custom fields for segmentation
  • Improved visibility into individual contact profiles
  • Improved subscription preferences and unsubscribe management
Legacy NewsletterMarketing Campaigns
Segmentation
  • Not available
Segmentation - NEW
  • Create dynamic segments of your recipients based on one or many of the following:
    • Custom fields (such as geography or birthday)
    • Recipient engagement with prior campaigns
Subscription Management
  • List-based unsubscribe or suppression management
  • Requires senders to ensure recipients who have opted out of a list are removed from all relevant mail
Subscription Management
  • Subscription preference manager (Unsubscribe Groups) allows recipients to easily opt out of (or back into) different types of email - NEW
  • Integrated unsubscribe management captures and tracks contact preferences over time at the account level
  • Improved ease of CAN-SPAM and CASL compliance for unsubscribe and spam reports - NEW
  • Custom unsubscribe management (use your own system) - NEW
Adding Contacts
  • Upload CSV or TXT file
  • Manual entry (with custom fields)
  • Email API
  • CSV Import via External URL
  • All of these options can be used to add to existing lists as well as create new lists
Adding Contacts
  • Upload CSV file
  • Manual Entry (without custom fields)
  • Store up to 100 lists and up to 100 segments
  • Contacts API - NEW
  • Add to “all contacts” or to new or existing static lists - NEW
  • Contacts will automatically be added to any segments whose parameters they meet; for example “women in California” - NEW
Custom Tags
  • Leverage for personalization via substitution within email content
  • Limit of 465 custom tags per account
Custom Fields
  • Leverage for personalized content within emails as well as dynamic segmentation - NEW
  • Text, date, and number fields enable conditional statements for segmentation such as “contains”, “is before”, or “is greater than” - NEW
  • Limit of 60 custom fields per account
Managing Contacts
  • Contact details (e.g. name, birthday, etc.) are updated when a new CSV is uploaded
  • Individual contacts can be deleted from, copied to, or moved between different lists
  • Individual lists can be exported, updated, edited, cloned, and deleted
  • Subscription management and stats reporting for individual lists
Managing Contacts
  • Contact details (e.g. name, birthday, etc.) are dynamically updated across all instances when a new CSV is uploaded, a contact is added manually, or contact data is updated via the Contacts API - NEW
  • Search all contacts for a particular email address or part of an email address (e.g. name, domain, etc.) - NEW
  • View and edit individual contact details (including custom field data, associated lists, date last updated, engagement data, etc.) - NEW
  • Filter and edit customer data in-app using contact profile pages - NEW
  • Export, edit, view, delete contact lists and segments - NEW
Email Signup Tools
  • Basic javascript widget that can only be styled/modified using HTML/CSS - BETA
Email Signup Tools
  • Integrations with best-in-class signup tool providers: Privy, JustUno, and WisePops - NEW
  • WordPress Plugin Subscription Widget - NEW
    • Capture first name, last name, and email address
    • Built-in opt-in confirmation
    • Add signups to specific lists within Marketing Campaigns
    • Style without HTML/CSS expertise

Additional Resources