Highlighted Improvements

  • Cleaner, more actionable statistics
  • View which individual links were clicked most
  • Ability to see which recipients engaged with your campaigns

Table of Contents

Dashboard / Overview

Legacy NewsletterMarketing Campaigns
Dashboard
  • Aggregate data of sends via Legacy Newsletter during defined period
  • See up to 7 days of data
Overview
  • Aggregate data of sends via Marketing Campaigns during defined period
  • See up to 30 days of data - NEW
  • Toggle various stats on and off (e.g. focus on “Delivered” and hide “Requests”) - NEW
Requests
  • Number of attempted sends
Requests
  • Number of attempted sends
Delivered
  • Number of emails / requests
Delivered
  • Delivered emails / reqeusts

    Note: Requests in Marketing Campaigns include reuqests to send to invalid emails. Over time, this can start to lower your delivered email rate. It’s important to remove invalid emails from your contact lists in order to avoid this–and avoid paying for invalid emails!

Opens
  • Opens / Delivered
Opens
  • Opens / Delivered
Unique Opens
  • Unique Opens / Delivered
Unique Opens
  • Unique Opens / Delivered
Clicks
  • Clicks / Delivered
Clicks
  • Number of clicks
Unique Clicks (UC)
  • Unique Clicks / Delivered
Unique Clicks (UC)
  • Unique Clicks / Delivered
Click-Through Rate (CTR)
  • Unique Clicks / Unique Opens
Click-Through Rate (CTR)
  • Not displayed on overview page
Total Click-Through (TCTR)
  • Total Clicks / Total Opens
Total Click-Through (TCTR)
  • Not displayed on overview page
Bounces
  • Unique Bounces / Requests
Bounces
  • Number of unique bounces
Spam Reports
  • Spam Reports / Delivered
Spam Reports
  • Number of unique spam reports
Repeat Spam Reports
  • (Emails marked as spam more than once by the same recipient) / Delivered Emails
Repeat Spam Reports
  • Number of spam reports (including emails marked as spam more than once by the same recipient)
Unsubscribes
  • Unsubscribes / Delivered
Unsubscribes
  • Number of unsubscribes
Repeat Bounces: Same as bounce
  • Repeat Bounces / Requests
  • Suppressed emails that are known to be undeliverable; we drop them on your behalf to protect deliverability
Bounce Drops
  • Suppressed emails that are known to be undeliverable; we drop them on your behalf to protect deliverability
Invalid Emails
  • (non-existant emails) / Requests
  • Invalid format or no MX record
Invalid Emails
  • Number of non-existent emails (invalid format or no MX record)

Campaigns Summary View

Legacy NewsletterMarketing Campaigns
Marketing Email > Manage
  • Downloadable CSV of campaigns
  • Campaign Search
Campaigns Summary
  • At-a-glance view of campaign performance
  • Toggle between # and % views - NEW
  • Downloadable CSV of campaigns
  • Campaign search
  • Search for campaigns, sort by “status” (Draft, Sent, etc.) - NEW
  • Actions
    • Duplicate
    • Create template - NEW
    • View stats
    • Preview
    • Delete
Per-Campaign Actions
  • Edit (if in draft status)
  • View
  • Clone
  • View Stats
  • Delete
Per-Campaign Actions
  • Edit (if in draft status)
  • Duplicate
  • Create template - NEW
  • View Stats
  • Preview
  • Delete
Stats for this view
  • Status
  • Sent date and time
  • Sent
    • # of usable, de-duplicated recipients from assigned lists
  • Opens
  • Open Rate
  • Unique Opens
  • Unique Open Rate
  • Total Clicks
  • Click-Through Rate (CTR)
    • Unique Clicks / Unique Opens
  • Total Click-Through Rate (TCTR)
    • Clicks / Opens
  • Opt-out/Unsubscription Rate
  • Spam Reports
Stats for this view
  • Status
  • Sent date and time
  • A/B Test
  • Delivered - NEW
    • Delivered / Requests
  • Unique Opens
    • Unique Opens / Delivered
  • Unique Clicks
    • Unique Clicks / Delivered
  • Unsubscribes
    • Unsubscribes / Delivered

Individual Campaign View

Legacy NewsletterMarketing Campaigns
Individual Campaign Stats
  • Same stats as on Dashboard
    • Bounces / Repeat Bounces
    • Clicks / Unique Clicks / Click-Through Rate
    • Deliveries
    • Invalid Emails
    • Opens / Unique Opens
    • Requests
    • Spam Reports / Repeat Spam Reports
    • Unsubscribes
Individual Campaign Stats
  • Includes stats on Overview
  • Shows which recipients opened and/or clicked within the campaign - NEW
  • Offers view of performance over time
  • A/B testing summary
  • Link click tracking summary - NEW
  • Campaign details
    • Preview, Sender ID, Subject Line, Lists, Segments
Donwload Stats
  • .xls with all stats aggregated
Download
  • .xls with all stats
    • By day
    • By A/B test results
    • Cumulative
Campaign Storage
  • Store Unlimited Campaigns
Campaign Storage
  • Store up to 2,500 campaigns

CSV Download Comparison

Legacy NewsletterMarketing Campaigns
Date of data pull
Campaign ID
Name Campaign Name
Attempted Requests
Delivered Delivered
Opens Opens
Daily Open Rate
Cumulative Open Rate
Unique Opens Unique Opens
Daily Unique Opens
Cumulative Unique Opens
Clicks Clicks
Daily Click Rate
Cumulative Click Rate
Unique Clicks Unique Clicks
Daily Unique Clicks
Cumulative Unique Click Rate
CTR CTR
TCTR TCTR
Bounces Bounces
Daily Bounce Rate
Cumulative Bounce Rate
Repeate Bounces Bounce Drops
Spam Report Spam Report
Daily Spam Report
Cumulative Spam Report
Repeat Spam Spam Report Drop
Unsubscribes Unsubscribes
Daily Unsubscribe Rate
Cumulative Unsubscribe Rates
Invalid Emails Invalid Emails