What are the benefits of Marketing Campaigns vs. Legacy Newsletter?

  • Simple yet powerful segmentation: Easily send targeted campaigns based on customer data and email engagement.
  • Reporting that’s clear and actionable: Which links were clicked and who engaged with your campaigns.
  • Flexible, efficient workflows: Save time with improved design and usability that allows you to work in your preferred flow.
  • Continuous improvements: Benefit from ongoing investment in feature enhancements driven by your needs!

Side-by-Side Feature Comparisons

Campaign Building

Contact Management

  • Each recipient email is treated as a unique contact; an update made to this unique contact will populate across any lists or segments that include the contact.
  • Leverage custom fields for segmentation.
  • Improved visibility into individual contact profiles.
  • Improved subscription preferences and unsubscribe management.
  • Click to view a detailed side-by-side comparison of contact management!

Statistics and Reporting



Security and Compliance