Transactional email is relationship content that “facilitates an already agreed-upon transaction or updates a customer about an ongoing transaction.” It includes any email triggered by a user’s interaction with a web application, such as:

  • Account Signups
  • Password changes
  • Purchase Receipts
  • Check-ins
  • Notifications
  • Friend/follower requests

These emails typically contain information a user wants or needs and consequently have the highest open rates across all categories of email.

Because transactional email is so desired, you want to make sure that it consistently reaches your customers’ inboxes. In order to ensure strong email deliverability, rely on a trusted cloud-email service like SendGrid.

SendGrid’s transactional email platform provides:

  • Robust email deliverability features: including authentication, reputation monitoring, dedicated IP addresses, and more
  • Easy Integration: through flexible web and SMTP APIs plus a simple SMTP relay set-up
  • Real-time analytics and reporting: including open, click, bounce, unsubscribe tracking, and more
  • Live Customer Support: 24/7 email, phone, and chat support

Transactional email is an incredibly effective communication tool that can help drive revenue, reduce support costs, and build customer loyalty. As the most desired and expected form of email communication, transactional email can help grow your business and should be an integral component of any customer communication program.

To make sure you’re sending the most effective Transactional email, make sure you are building a good email with a good visual, concise content, and appropriate headers.

Here are a few good “tools” you can use to get the most out of your Transactional email sending: A good visual email means the email shows up in a clear and appealing manner to the consumer. Conscise content means the email is formatted clearly and there is a good ratio of text, hyperlinks, and pictures. To check your code for these Transactional emails, use our Code Workshop or API Reference Index. The SMTPAPI header will validate the header you’ve used for SMTP API, and the SendGrid List Assist will help you update your email list to get the best deliverability.

To learn more about how to maximize your transactional email program, read our free guide Leveraging Transactional Email for Success.