If your company is sending emails, you have likely seen or heard of one of these types of email campaigns.

Marketing Email Types

  • Newsletters
  • Peer Initiated Invitations - A campaign where customers can invite their friends and family to sign up for your newsletter, products, and services. Be careful, there are right and wrong ways to do this!
  • Product Announcements
  • Promotional Emails
  • Reconfirmation Email Campaign - Ask your customers to confirm again that they want your marketing information. This campaign type is used to re-engage your users and clean house of unengaged customers.

Transactional Email Types

  • Email account ownership confirmations
  • Shipping Confirmations
  • Password Reset notifications
  • Purchase Receipts
  • System Notifications