When creating Custom Fields, or uploading a list with customized headers in our Marketing Campaigns features, you may encounter the following error:

This is because you are attempting to use a Custom Field that is already reserved by Sendgrid for internal purposes.

These fields, with the exceptions of email, first_name, and last_name, can NOT be edited.

Reserved fields are used to track useful metrics for your contacts by default. Trying to pass additional data into some of these field names can cause inaccuracies in your Contacts.

Here is a short list of the Reserved Custom Fields:

Field NameField Type
idtext
first_nametext
last_nametext
emailtext
created_atdate
updated_atdate
last_emaileddate
last_clickeddate
last_openeddate