It is possible to track the number of times each link in one of your campaigns was clicked. All you need to do is enable click tracking in your tracking settings. When you navigate to your campaigns, click the Action Cog next to the campaign, and select Stats. You will then be able to see the detailed statistics for the campaign, including a table displaying a list of your links along with the number of unique clicks, and total clicks, for each link.
It is important to make sure that you are formatting your HTML links correctly in order for them to successfully be tracked. If you are having problems with click tracking, please click here.
There are some special considerations to take into account when using substitution tags and custom fields in the links that you want to track in Marketing Campaigns.
If you have included a substitution tag for a custom field in the beginning of an HTML link’s
href attribute, but the custom field does not include
https://, we will automatically prepend the custom field with
http://. This ensures that the link is formatted correctly for click tracking.
For example, let’s create a link that we can track using the custom field
first_name and a substitution tag
first_name is the first name of each recipient and
[%my_link%] will be a substitution tag for a specific URL that you would like to send to a specific recipient.
If we use the syntax for substitution tag default values, we can format the HTML for this link as
<a href=[% my_link | default.com %]>click here [%first_name%]</a>
- If we do not include a URL for
my_link, and send the email to a recipient with the first name Sarah, the link will look like the following after the substitutions have been made:
<a href=http://default.com>click here Sarah</a>
- If we send the same link in an email to a recipient with the first name Steve but include the URL
gohere.com, the link will be:
<a href=http://gohere.com>click here Steve</a>
- If we send the email to a recipient with the first name Jerry and include the URL
https://mysite.com, the link will be:
<a href=http://mysite.com>click here Jerry</a>
It is important to make sure that you format your HTML links properly so that the substitutions can be made, and so that click tracking can be applied to each link.
Click tracking can be turned off for individual links by including the
clicktracking=off attribute inside the anchor of an HTML link before the
href. For example,
<a clicktracking=off href=http://example.com>link text</a> would not be tracked.