IP Allocation and IP Warmup Schedule
It is important to note an IP warmup plan is merely a way to help the sender identify potential weaknesses in their email program. Starting slowly gives the sender a chance to pause or slow down sending and adjust their strategy before their reputation is severely impacted.
How many IPs should I have? (Suggested IP count is based on desired daily sending volume)
|No. of IPs||Target Daily Volume|
The number of IPs needed to accommodate your sending volume can change based on your type of sending, the domains to which you are sending, and your sending reputation.
Sending volume ramp up schedule (Regardless of IP count)
|18||Double Sending Volume Daily|
Ideal warm up schedules can vary greatly depending on a number of factors including: List age, list hygiene, spam reports, user engagement, domain reputation, content, domain distribution, and other factors.