While we know some of you might be tempted to still do it, sending batch and blast email should be a thing of the past. We’re talking 1950’s past! Instead, we recommend that you use personalized, targeted, and triggered messaging to communicate with your users. It takes a bit more work to design an effective email segmentation strategy, but your customers will appreciate your effort by delivering a higher ROI.
To help you better target your users and deliver meaningful and relevant messages that will drive conversions, we’ve created a new free guide, Email Segmentation Strategies: 12 Ways to Customize Your Email Messages, that will show you the ropes.
This guide breaks down twelve key tactics that you can start using now to segment your email streams. These tactics are divided into three main categories:
- Activity: Send email based on activity levels. Do users login to your platform on a daily basis, click on your emails frequently, or show their loyalty by becoming raving fans? Determine which characteristics make sense for your organization and develop strategies that target them.
- Demographics/Behavior: Send email based on who they are and what they do. Create comprehensive buyer profiles to develop your email segmentation strategy. Start with the basics around demographics and then work your way up to behavioral data to optimize your email for maximum response.
- Email stream/type: You can slice and dice your email by stream or type. Again, start with something simple and then work your way up. With increased relevancy comes increased response and therefore, higher deliverability. While dedicated IP addresses are not free, they are the key to your reputation so invest accordingly.
Once your email makes it to the inbox, it has to generate a response. This guide makes it simple for you to test, optimize and earn higher response rates. Get started now by downloading our Email Segmentation Guide.