While we know some of you might be tempted to still do it, sending batch and blast email should be a thing of the past. We’re talking 1950’s past! Instead, we recommend that you use personalized, targeted, and triggered messaging to communicate with your users. It takes a bit more work to design an effective email segmentation strategy, but your customers will appreciate your effort by delivering a higher ROI.

To help you better target your users and deliver meaningful and relevant messages that will drive conversions, we’ve created a new free guide, Email Segmentation Strategies: 12 Ways to Customize Your Email Messagesthat will show you the ropes.

This guide breaks down twelve key tactics that you can start using now to segment your email streams. These tactics are divided into three main categories:

  • Activity: Send email based on activity levels. Do users login to your platform on a daily basis, click on your emails frequently, or show their loyalty by becoming raving fans? Determine which characteristics make sense for your organization and develop strategies that target them.
  • Demographics/Behavior: Send email based on who they are and what they do. Create comprehensive buyer profiles to develop your email segmentation strategy. Start with the basics around demographics and then work your way up to behavioral data to optimize your email for maximum response.
  • Email stream/type: You can slice and dice your email by stream or type. Again, start with something simple and then work your way up. With increased relevancy comes increased response and therefore, higher deliverability. While dedicated IP addresses are not free, they are the key to your reputation so invest accordingly.

Once your email makes it to the inbox, it has to generate a response. This guide makes it simple for you to test, optimize and earn higher response rates. Get started now by downloading our Email Segmentation Guide.


Carly Brantz
With more than 15 years of experience, Carly Brantz is an email deliverability and inbound marketing veteran. As the VP of Revenue Marketing at SendGrid, Carly empowers her team to transform marketing from a cost center to a revenue generator. With a key focus on funnel optimization, Carly leads the team responsible for content creation, lead nurturing, SEO/SEM, and website optimization. An accomplished speaker, Carly shares her email delivery and revenue marketing tactics as a headline speaker on SendGrid’s international roadshow as well as other Marketing conferences.