Voting has opened up for one of the nation’s largest  tech & web conferences this site of the Mississipi – SXSW Interactive.  SendGrid has enjoyed being a part of this fantastic experience (2011, 2012) and next year is already shaping up to be bigger and better!

SXSW Interactive is a conference held each March in Austin, Texas where attendees number over 20,000 come to hear speakers and panels talk about the future of the web, design, development, social networks, startups and many more topics with a full blown exhibit hall, interactive demos, video game experiences and one of a kind opportunities to network within this unique conference community.

This year SendGrid has submitted four speaking topics.  Please register to vote and cast your ballot for one of our topics.

SendGrid SXSW Panel Picker


Using an API vs building in-house: which is king?

Panelists from online payments processor Stripe, voice and SMS API Twilio, email deliverability leaders SendGrid, push notifications specialist Urban Airship and venture capital pioneers Bessemer Venture Partners will tackle the successful and not-so-successful ways that entrepreneurs today build and grow their businesses with APIs. Taken from their own experiences and partnerships, the panel will discuss dos and don’ts and debate when to build yourself or buy from someone else. Vote

Jeff Lawson,  Twilio, John Collison, Stripe, Jim Franklin, SendGrid – Scott Kveton, Urban Airship

Startup Accelerators: to DO or not to DO?

Developer Evangelist Tim Falls with SendGrid will talk about his experience with accelerators, briefly detail SendGrid and its journey from problem identification, ideation, founding team assembly, acceptance into TechStars, graduation, product maturation, subsequent rounds of funding, and growth to present day. Vote

Tim Falls, SendGrid

The Learn To Code Movement

How do most people learn to program?  Can learning to code make you better at your non-technical job?  As the number of companies utilizing the cloud, smartphones and API’s grow, the demand for skilled programmers is increasing but there is a problem. There aren’t enough developers to go around. By 2018, there will be more than 1.4 million job openings in the IT sector. This panel of experts will explore the opportunities of learning to program, career options and the outcome of the growing online market for education. Vote

Sasha Laundy, Codecademy – Rob Conery, Tekpub – Noah Kagan, AppSumo – Adria Richards, SendGrid

The State of the Hackathon

When did hackathons become a thing? There was a time when we were lucky to get a single event every two or three months, but now it seems like there’s two or three every weekends! We’ve seen an emergence of non-traditional hackathons in spaces like art and music and events that have prizes upwards of $25,000. This session will try to make sense of all the craziness surrounding hackathons and discuss them at length in terms of their past, present, and future. Vote

Mike Swift, SendGrid

How Are SXSW Topics Selected?

Each year thousands of ideas are submitted through the Panel Picker process.  While people can vote for their favorites, the final tallies are divided up as follows: Public voting (30%), SXSW staff and (30%), Special SXSW advisory board (40%).

We’re excited to be returning again for another year!  We plan to share our experiences about building a successful API based company,  a guided journey through one the world’s top tech accelerators, the importance of being a life long learner and an inside look on the evolution of hackathons.

Thanks for checking out our submissions and see you in Austin!

Adria is a developer evangelist at SendGrid. Originally from Minnesota but now living in San Francisco, she attends hackathons, conferences and local meetups showing developers how to leverage the SendGrid API. Adria has been a speaker at SXSW, O'Reilly Web 2.0, BlogHer and is involved in helping women programmers like herself learn to code. Loves bacon, snowboarding and endless Wikipedia surfing.