In today’s episode of Unread Mail we’re discussing one of the most (if not the most) important aspects of your email program—your list! We’re talking specifically about how you add and remove subscribers from your list. From removing no-brainers like unsubscribes and hard bounces, to implementing more complex tactics like a sunset policy, we’ll explain why it’s crucial that you keep your list clean and send your mail to engaged recipients. For additional resources on growing your list the right way and keeping it clean, check out: Seth’s blog post on different types of opt-in. Our guide on how to Authentically Grow Your Email List. Our webcast Spring Cleaning: How to Re-invigorate Your Email Marketing Program. Until next time, happy sending!