In today’s episode of Unread Mail we’re discussing one of the most (if not the most) important aspects of your email program—your list! We’re talking specifically about how you add and remove subscribers from your list. From removing no-brainers like unsubscribes and hard bounces, to implementing more complex tactics like a sunset policy, we’ll explain why it’s crucial that you keep your list clean and send your mail to engaged recipients.

For additional resources on growing your list the right way and keeping it clean, check out:

Until next time, happy sending!


Kate Schmeisser
When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Creative Content Manager.