Unread Mail – Your 2017 Email Resolutions

Resolutions are challenging to keep, but the good news is I consider January to be more of a trial run anyway! To kick off February (and the rest of your year officially) we thought it may be helpful to offer a few quick resolutions for your email program to set you up for success in 2017.

In today’s episode, we not only describe three simple resolutions—that offer a lot of bang for your buck—that you can set for your program, we reveal resources available to either help you with strategy or tactics to achieve these goals.

• BriteVerify to make sure you’re sending to a clean list.
• Litmus and Email on Acid to ensure your email designs hold up regardless of the inbox they’re being viewed in.
• HubSpot’s blog to brush up on solid marketing principles and strategy.

Until next time, happy sending!