In today’s episode of Unread Mail, we’re talking about a tried and true email ally, the one we all know and love—the email preference center! Who doesn’t get a little bit tickled when they go to unsubscribe with a heavy heart (because you really did want their emails, they were just sending too much!), but light up to find that you can just choose to receive a weekly newsletter or only the sales announcement emails?

Maybe that’s just me, but I know that we all appreciate it when a brand let’s us, the recipients, decide when and how we want our inbox to be used.

Hit play below to hear a little bit of jingle bells, a lot about why preference centers are so necessary this time of year, and unfortunately Warren’s impersonation of a reindeer eating a gingerbread house…I wish I was kidding.


As promised, here are a few additional resources about email preference centers:

Until next time, happy sending!

Kate Schmeisser
When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Creative Content Manager.