In today’s episode of Unread Mail, we’re talking about a tried and true email ally, the one we all know and love—the email preference center! Who doesn’t get a little bit tickled when they go to unsubscribe with a heavy heart (because you really did want their emails, they were just sending too much!), but light up to find that you can just choose to receive a weekly newsletter or only the sales announcement emails? Maybe that’s just me, but I know that we all appreciate it when a brand let’s us, the recipients, decide when and how we want our inbox to be used. Hit play below to hear a little bit of jingle bells, a lot about why preference centers are so necessary this time of year, and unfortunately Warren’s impersonation of a reindeer eating a gingerbread house…I wish I was kidding. As promised, here are a few additional resources about email preference centers: Seth’s blog post on how spam complaints spike during the holidays Jillian highlighted a great example of a preference center in this post Luke talks about expectation setting and the role preference centers play in his webcast, Great Expectations: Setting Your Email Marketing Up For Success Until next time, happy sending!