Senders often ask us, “When is the best time for me to send marketing email?” and “How many times should I send an email every month?” or “What is considered a good open rate?” Our answer is usually the same for all of the above—”It depends on your industry and your specific recipient list. You’ll need to run some tests and see how your recipients respond.”
We have some good news ecommerce senders! Whether you’re looking for industry-specific engagement rates that you can use to compare your program, or specific strategies you can employ to make sure your mail makes it to the inbox, we created our latest guide, The Essential Guide to Email for Ecommerce, just for you. Though we’re not saying that everything in this guide is the singular truth for *all* ecommerce senders, we are saying it’s a very solid place to start.
Ecommerce email marketers will find content to:
1. Compare their current email program to other ecommerce companies using SendGrid.
2. Compare their email engagement metrics to industry-wide benchmarks.
3. Determine any program changes to improve email performance.
4. Review delivery best practices to ensure their email gets delivered.
Tune in below to hear about the potential correlation between a lower monthly send rate and a higher unique open rate for ecommerce senders:
Until next time, happy sending!