In today’s Unread Mail episode, we snagged our resident email marketing maven, Jill Guest, to discuss her overall approach to running SendGrid’s email program. As a marketer responsible for sending email from an email company, quite a bit of pressure falls on Jill’s shoulders to ensure we’re following all the best practices we preach, and that we set a good example for the email community to follow.
Jill’s subscriber-first philosophy is outlined by her three pillars of success: 1. Respect their boundaries, 2. Make it a conversation, and 3. Be their advocate.
Tune in below to hear the details:
Until next time, happy sending!