Unread Mail – A Subscriber-First Philosophy Kate Schmeisser September 15, 2016 Email Marketing // SUMMARIES ?> In today’s Unread Mail episode, we snagged our resident email marketing maven, Jill Guest, to discuss her overall approach to running SendGrid’s email program. As a marketer responsible for sending email from an email company, quite a bit of pressure falls on Jill’s shoulders to ensure we’re following all the best practices we preach, and that we set a good example for the email community to follow. Jill’s subscriber-first philosophy is outlined by her three pillars of success: 1. Respect their boundaries, 2. Make it a conversation, and 3. Be their advocate. Tune in below to hear the details: For more email marketing content from Jill, check out: Our webcast on how to handle common Email Marketing Mistakes The Expert’s Guide to Email Marketing Until next time, happy sending!