In today’s Unread Mail episode, we snagged our resident email marketing maven, Jill Guest, to discuss her overall approach to running SendGrid’s email program. As a marketer responsible for sending email from an email company, quite a bit of pressure falls on Jill’s shoulders to ensure we’re following all the best practices we preach, and that we set a good example for the email community to follow.

Jill’s subscriber-first philosophy is outlined by her three pillars of success: 1. Respect their boundaries, 2. Make it a conversation, and 3. Be their advocate.

Tune in below to hear the details:

For more email marketing content from Jill, check out:

Until next time, happy sending!

Kate Schmeisser
When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Creative Content Manager.