Why does my sent email end up the spam folder? If you work in email, this probably sounds all too familiar–and not in a comforting way. Spam is perhaps the most common, agonizing, and misunderstood email delivery issue facing our customers, or any email sender for that matter. And for fair reason. Up to 20% of all email (even for legitimate, non-spammers) ends up in the spam folder.

We are happy to announce the release of the refreshed and updated SendGrid’s Top 10 Tips and Tricks to Stay Out of the Spam Folder resource guide. This guide allows you identify any weaknesses in your email program that may be causing your spam issues–and what you can do about it.

We originally released Top Tips and Tricks to Stay out of the Spam Folder in 2012. A lot has changed since then, and we’re excited to share those update with you in a definitive resource guide. I would also like to call out to SendGrid’s amazing Delivery and Expert Services team who helped shape the updated guide. Dedicated to solving the hardest delivery challenges for our customers, the Delivery team truly knows their stuff!

What’s included in the new guide

The new version of Top 10 Tips and Tricks to Stay Out of the Spam Folder is brimming tips and insight including:

  • Why achieving perfect inbox rates is impossible.
  • The importance of authenticating your email (time to hug a developer).
  • How to monitor your sender reputation and what you can do if you see it slipping.
  • How to optimize content for both machines (Internet Service Providers) and your recipients.
  • Common spam myths: learn why what was a best practice five years ago may not be helping you stay out of the spam folder anymore.

Ready to improve your email program and stay out of the spam folder? Download the guide now. Some of the tips you can start implementing immediately and others will take more legwork and resources. But no matter what, taking the time to send inbox-worth email is worth it. We think you’ll find the tips valuable and provide a great starting point to sending spam-free email. Enjoy!

As a senior content marketing manager at SendGrid, Kelsey oversees the SendGrid Delivery blog. Her downtime is dominated by either her mountain bike or skis (depending on current weather forecast)–and mixing up a salty marg afterward.