If you’ve been following our blog, or you’ve read our Email Marketing 101 guide, you’ve definitely heard our mantra before: The SendGrid team is a firm believer in sending the right message, to the right person, at the right time, with the right frequency. Adhering to this idea within your email marketing strategy can help your brand’s content find the inbox and drive the engagement you’re seeking.

Our newly-released integration with BlueShift provides our customers a powerful new way to develop the most appropriate message, for the right person. This programmatic email marketing solution brings together the best of breed in Artificial Intelligence (AI)-powered orchestration from BlueShift, with the industry-leading deliverability and scale from SendGrid.

Why behavior-based personalization?

In today’s perpetually connected world, your customers are creating signals around the clock based on their web and mobile behaviors. Behavior-based personalization is the execution of all this data and insight in order to create a unique user experience that adds value for consumers. Creating and delivering this personalization at the necessary scale can be difficult though.

Our integration combines BlueShift’s expertise in real-time segmentation, AI-powered 1:1 recommendations, and cross-channel triggered marketing with SendGrid’s industry leading email infrastructure. The state-of-the-art solution works seamlessly and provides a single user interface for marketers.

How does it work?

We’re glad you asked! It starts with BlueShift’s sophisticated technology using powerful machine learning to build individual, deep user graphs of each person in your database/CRM. Then, based on their tracked behaviors, messages are automatically sent via programmatic rules.

SendGrid’s deep understanding of recipient inboxes and ability to handle personalized content at scale ensures each recipient receives their relevant messaging at the right time. The integration allows all email response metrics to be available in real-time inside Blueshift for reporting and analytics. To hear a real-world example of this partnership in action, register for our webinar tomorrow, “The Path to Behavior Based Personalization.”

“Email is constantly reinforcing itself as one of the most effective digital marketing channels and, because of that, inbox real-estate is an incredibly competitive space for all senders to communicate with their customers, says Seth Charles, SendGrid Email Delivery Expert. “Being able to separate yourself as a marketer with supremely relevant content oftentimes will be the difference between a message opened, ignored altogether, or worse–generating damaging spam complaints.”

Tune in

Seth will be talking with Vijay Chittoor, BlueShift CEO and Vouchercloud, the UK’s leading online destination for discounts and promotions. They’ll share how Vouchercloud was able to drive an 81% increase in revenue as they scaled their personalization efforts across 1 billion cross-channel marketing messages–all powered with behavior based triggered messaging. Learn how!

Elliot Goldwater
Elliot has been working in the digital marketing space for the past eight years and now leads SendGrid’s Business Development and Partner Ecosystem efforts. He and his team are focused on building relationships with best-of-breed technology partners and solution providers. Their goal is to grow a comprehensive ecosystem of partners and integrations that enable our customers to enhance and optimize their use of the SendGrid platform.