At Signal, we announced that Marketing Campaigns is now offering the ability to create and launch social media and display ads so that you can combine your email marketing, transactional email, and display advertising into one platform.

With multichannel display ads, you can use your email lists and website visitor data to create targeted ad campaigns that focus on the people you know, or widen your net and find new customers with lookalike targeting on Facebook, Instagram, and Google.

Not everyone is familiar with creating and running multichannel display ad campaigns, so we reached out to a few internal and external experts to create a brand new guide that will help you get started. The Expert’s Guide to Social and Display Ads will show you some great tips, tricks and strategies:

  • Learn about how display ads are different from other forms of advertising, and how you can create an effective, visually-pleasing ad.
  • See what some of our current Ads customers are doing to increase revenue using display ads.
  • Discover how you can expand your customer base, or target existing customers using existing customer and email data already at your fingertips.

Social and display ads are just the first step step in Twilio SendGrid’s vision of creating a single solution to serve the needs of marketers. Ads provide a view of customers, a way to streamline content creation, and the ability to efficiently craft compelling cross-channel experiences.

Read The Expert’s Guide to Social and Display Ads to get started with your next display ad campaign.

Warren Duff
Warren is the Sr. Content Marketing Manager at SendGrid, specializing in email and content best practices, he develops many of the new guides you see SendGrid release as well as other pieces of content, including blogs, videos, case studies, and emails.