George Orwell’s 1984 has nothing on the SendGrid Event API. With this tool, you can curate information on every email you’ve ever sent and generate customized real time reports based on a variety of email events including processed, delivered, opens, clicks, unsubscribes, spam reports, deferred, bounces, and drops with all relevant category and unique argument information.

The Event API is highly customizable using webhooks to integrate with your application without any restrictions on your own internal storage limitations. Essentially, you can:


  1. Automatically remove unsubscribes from your master mailing list.
  2. Associate a spam report with a specific campaign and user in your application.
  3. Know real-time when a user has clicked on a confirmation email.
  4. Get the specific link clicked on an email.
  5. Get the browser version used by a customer.
  6. Know the specific MTA response for a customer.

Many of our clients use the Event API to set up automated systems to take specific actions, particularly for deliverability management. Team Snap, for example, uses the Event API to remove spam complaints from their email list instantly. You can also use the Event API to segment lists based on activity or non-activity so you can rapidly remove non-responders from their email file, and focus your efforts on engaged subscribers. You can also use the Event API to automatically compile charts or graphs for external  consumption.

To learn more about SendGrid APIs, check out our API docs page to get more ideas on how you can customize our platform to suit your business needs.

Carly Brantz
With more than 15 years of experience, Carly Brantz is an email deliverability and inbound marketing veteran. As the VP of Revenue Marketing at SendGrid, Carly empowers her team to transform marketing from a cost center to a revenue generator. With a key focus on funnel optimization, Carly leads the team responsible for content creation, lead nurturing, SEO/SEM, and website optimization. An accomplished speaker, Carly shares her email delivery and revenue marketing tactics as a headline speaker on SendGrid’s international roadshow as well as other Marketing conferences.