Extole is the leading provider of social engagement applications that drive measurable results on and off Facebook for leading brands and agencies. Extole uses email to drive customers to the point of sale while generating positive social recommendations using their Refer-A-Friend solution. To support its business model, Extole built and managed its own in-house, proprietary email system, but as their business grew and demands increased, their system lacked key functionality to properly track and manage their email streams.
Haulix provides online music promotion software for industry professionals and their media contacts. With Haulix, publicists can easily create branded web pages, manage press contacts, send email invitations and protect their musical assets with powerful watermarking technology.
The growth of mobile and all of its interesting applications makes for a really exciting time in the world of email – particularly transactional email. Web apps beget mobile apps which begets transactional email messages. Here are three key trends in the world of mobile that will directly affect how companies shape their businesses and spur the growth of email. … Read more ›
Last week, SendGrid’s email experts Danny Randa and Tim Falls examined the landscape of transactional email and presented some tips on how to take advantage of this often overlooked communication channel. There were so many great questions during the webinar that we weren’t able to get to all of them. In an effort to keep the conversation going, Danny and Tim took some time to respond to these questions here.
If you missed the webinar, you can access a recording here.
Turnkey Sports and Entertainment helps properties and brands better manage their partnerships through their pioneering new product, Turnkey Activator. Activator is a cloud-based web application that facilitates secure communication between sponsors and their partners so the can better manage their sponsorship deals and deliverables. However, they needed to add a key feature to the product in order to bring it to market. They needed those secure email messages to be set via any email client without users having to login to Activator.
People are always complaining about overflowing inboxes and excessive email but there are some messages everyone is happy (or relieved) to receive: purchase confirmations, shipping notifications, friend requests and other transactional emails. These messages are expected and anticipated and enjoy extremely high open and click rates. There is no bigger opportunity to increase email program revenue than by monetizing your transactional mail stream. If you’re looking for ways to drive purchases or engagement with transactional emails, you’re literally leaving money on the table. … Read more ›
It wasn’t that long ago that email marketing was synonymous with promotional email blasts directed at large lists of prospective customers. With the rise of web and mobile applications, transactional email has become a necessary communication channel for businesses. Whether it be up-selling existing customers or establishing a reputation of reliability, many companies are only scratching the surface on transactional email’s potential. Join email experts Tim Falls and Danny Randa on June 26th at 1:00 PM EDT as they discuss the landscape of transactional email and how to make the most of it.
This webinar will cover: … Read more ›
Free Logo Services is the #1 provider of logo design services for entrepreneurs, small businesses and organizations worldwide. They have over 800,000 customers and send approximately 400,000 emails per month. Before CEO, Craig Bloem opened the doors to Free Logo Services in September 2011, he considered the implications of email on the success of his business model. Having dealt with the challenges of email operations and delivery at his previous companies, including Performable which he sold to HubSpot, Craig wanted to find a solution that he could easily integrate and scale with his business right from the very start.
The Websense 2012 Threat Report issued by Websense releases an annual report that looks at trends in web, email, data and mobile security. The 2012 report revealed some interesting findings that developers should be wary of as they build and secure their applications.
At the forefront of this report is transactional email. A somewhat obvious yet chilling stat is that 92% of email spam contains a URL. Given that most transactional email contains a link to a web page, this is a high risk category that needs to be carefully monitored at its source.
New start-up, Cyfe experienced tremendous growth within the first two months of opening their doors. Cyfe offers an all-in-one dashboard that aggregates all of your online services using custom widgets for search, email, social, feeds and business services. With Cyfe, you can easily monitor all of your business data from one dashboard.
Despite all the rhetoric about email replacing social media, the two channels actually have a lot in common. In fact, social media can’t survive without email and email is gaining new life because of the growth of social media. The goal is to use each of these channels to compliment, not compete, with the other so you can maximize the effectiveness of your entire program.
Everyone knows that email is fantastic for quickly pushing messages out to customers and members but it can also be a powerful way to increase website traffic. This is especially true in the era of social networks when an email alert is often the trigger that drives a member to interact with the social site. How can you use email to increase your site traffic and drive more engagement? How can you leverage all your SEO efforts to enhance your email program and get these two efforts working in harmony?