Tal Raviv

Ecquire and SendGrid team up to make productivity happen

Guest Post, Product

This is a guest post written by Tal Raviv, Chief Bug Creator at Ecquire

At Ecquire we believe the most important measure of a product is its referability. We don’t use words like “finished” or “minimum viable product” or “good enough”

It’s either referable or it’s not. A user either feels confident enough to put their reputation on the line for your product – or your marketing is going to be very expensive.


How do you measure referability? Aside from metrics like retention and observing growth and sources of growth – there’s an extremely direct way to do this… let your customers refer their friends right inside your app!

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