spam


Webinar: Q&A With Elmer and Carly

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Last week, SendGrid’s email experts Elmer Thomas and Carly Brantz broke down some tips and tricks to make sure your emails don’t get banished to the spam folder. There were so many great questions during the webinar that we weren’t able to get to. In an effort to keep the conversation going, Carly and Elmer took some time to respond to these questions here.

If you missed the webinar, you can access a recording here.

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Three Misconceptions About Deliverability That Simply Aren’t True

Dishonest Liar

Dishonest LiarThere are still a few misconceptions about email deliverability that will effectively hurt your email reputation, rather than get you on the fast track to delivery. Here are three such misconceptions that simply aren’t true. … Read more ›

Why Legitimate App Email is Mistaken For Spam

Why Legitimate App Email is Mistaken for Spam

Do you ever get reports from your customers that “this email” or “that email” was never received? Chances are, your answer is an emphatic “Yes”, but rest assured – you’re not alone. In fact, the open “secret” of email communications is that nearly 20% of legitimate email is never delivered to the intended inbox. Overall, more than half of all email sent is considered to be abusive or illegitimate. So, what do these unfortunate statistics have to do with your business?

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5 Key Practices to Avoid the Spam Folder

Key Practices to Avoid the Spam Folder

According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices.

  1. Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as spam.
  2. Regularly monitor your email deliverability.  Rectify delivery failures right away, otherwise you risk harming your sending reputation. Access tools that that not only tells you who responded to your messages, but who actually received them. This data can also help you better understand your overall analytics and identify gaps in your email program. … Read more ›