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How Email Delivery Directly Affects Your ROI

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Do you know how much each email delivery is worth to you? If so, then you have the power to calculate how much revenue you are losing each time email doesn’t make it to the inbox. On average 20% of email goes undelivered or winds up in the spam or junk box. Using “back-of-the-napkin” math, you can quickly gauge the potential loss. For example, if you send 100,000 emails, only 80,000 of your emails are actually reaching your customers each month. If each email is worth $50 to you, then losing 20% of your audience translates into a significant loss of revenue.

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