permanent failure

How to Handle Email Bounces

Best Practices

What’s the best way to handle email bounces? Below are three best practices to employ when dealing with invalid email addresses. But first, let’s establish a basic understanding of the two types of bounces that you’ll find in your email stats dashboard.

Soft vs. Hard Bounce

A soft bounce is a temporary failure that happens when an email smtp server rejects an incoming message. This could be caused by a full mailbox or connection error. A soft bounce simply means that you can try to send your message again later when the condition has resolved.

A hard bounce is a permanent failure in which the host or recipient is unknown. This could be caused by a bad or expired email address. In this case you should not attempt to send the email again. Read More ›