ISP


Three Misconceptions About Deliverability That Simply Aren’t True

Best Practices, Product
Dishonest Liar

Dishonest LiarThere are still a few misconceptions about email deliverability that will effectively hurt your email reputation, rather than get you on the fast track to delivery. Here are three such misconceptions that simply aren’t true. … Read more ›


What is DMARC and Why Should You Care?

Best Practices
What-is-DMARC?


DMARC is an acronym for “Domain-based Message Authentication, Reporting & Conformance” which is a new standard that makes it easier for ISPs’ to prevent messaging abuse in the email ecosphere. With malicious email on the rise, consumers are having increasing difficulty identifying legitimate email. As a result, they unwittingly give up their personally identifiable information which exposes them to financial havoc and ultimately reduces trust in the channel and trust in the brand.
… Read more ›


Email Throttling Basics

Best Practices
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Email throttling is controlling the amount of email messages sent to one ISP or remote server at one time.  Sometimes ISPs block messages when a high volume is sent by one sender at one time because they might be concerned its spam. While this may seem somewhat restrictive, it does provide senders with some unique opportunities.

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3 Ways to Use Complaint Feedback Loop Information

Best Practices, Technical
Feedback Loops

One of the main (and probably most important) reasons email goes undelivered is because subscribers are complaining about your messages. Subscribers complain to their ISP by marking your email as spam and these complaints affect your email reputation. Each ISP has a threshold for complaints and if you cross it, your email gets blocked at the gateway.

There are a number of reasons why subscribers complain about your email, but in order to find out whom and why, you need to have access to feedback loop information. Complaint feedback loops capture subscriber complaints for the ISPs, but the information is available to email senders if they sign up to receive the data. With access to the data you can do three things: … Read more ›


Email Delivery is Never Guaranteed

Best Practices, Product, Technical
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Consider this. What happens if your email doesn’t arrive in the inbox? – Your customers won’t receive their account alerts. – They’ll miss out on special offers from their favorite brands. – They’ll never know that special someone wants to meet them. – They won’t receive a confirmation of their order. – They won’t see a friend request. – You’ll … Read more ›