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Whitelists: The Perfect is the Enemy of the Good

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Whitelists are the silver bullet and white elephant of email delivery. It sounds so easy, just get on that list and then you’re set. No more concerns about spam filters, blocking, bulking, junk folders and all the rest. The challenge for most email senders is two-fold: 1. It’s really, really hard to qualify for a whitelist and some of the most prominent and effective senders never make it 2. Once you’re on the list, you’ve got to be incredibly vigilant to keep your IPs in good standing Related PostsWebinar: Q&A with Ken and Carly Introducing the SendGrid Guide to Email

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