Tag Archives: feedback loops

Leveraging SendGrid’s Event API

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This guest post is from H. Wade Minter at TeamSnap, a SendGrid customer. TeamSnap is a web/mobile tool to help keep sports teams and social groups organized. With that mission, email deliverability is critical. Our users send a lot of email, most of it important team-related business We need to make sure that the email gets delivered, as well as watch out for bouncing addresses or spam complaints. We don’t want to get blamed when someone shows up at the wrong field because they didn’t get the email that their coach sent out. Keeping our deliverability numbers high is paramount,

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3 Ways to Use Complaint Feedback Loop Information

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One of the main (and probably most important) reasons email goes undelivered is because subscribers are complaining about your messages. Subscribers complain to their ISP by marking your email as spam and these complaints affect your email reputation. Each ISP has a threshold for complaints and if you cross it, your email gets blocked at the gateway. There are a number of reasons why subscribers complain about your email, but in order to find out whom and why, you need to have access to feedback loop information. Complaint feedback loops capture subscriber complaints for the ISPs, but the information is

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