Listia is an online auction site where you sell your unwanted things and bid other people’s stuff using credits instead of real money. Listia relies on email to communicate with their users and since bidding is a real time function, it’s imperative for bid notifications, reminders and friend requests to reach their customer’s inboxes in a timely and reliable manner. However, when membership rose sharply, the 30% increase in emails being sent caused blocks at Hotmail and Yahoo! These blocks had a domino effect. Users didn’t receive important emails and filed complaints. This ultimately led to a lack of user engagement and a lack of trust in the brand. Attempts to fix their deliverability issues on their own proved extremely
Despite your greatest efforts to deliver the most awesomely relevant content to your subscribers, you will inevitably find that a portion of your list turns out to be less loyal than you might have imagined. This segment of your list represents your inactive subscribers.
Do you know what percentage of the people you’re emailing are truly engaged with your messages?
If your answer is something along the lines of “I dunno!?”, then you might be asking yourself the following questions: Read More ›
EZ Texting is a text messaging solution for businesses, small groups and individuals. EZ Texting sends over 75,000 marketing and transaction emails per month. Additionally, their customer service representatives and community managers send time sensitive transactional emails regarding account billing, security and more. However, they had zero visibility into how those emails were performing or if they were even reaching their customers. EZ Texting decided to give SendGrid a try and found that SendGrid not only provided the insights and metrics they needed to evaluate their email campaigns, but also provided technology to integrate their SMS platform with their email messages through flexible APIs. For instance, incoming SMS to email message forwarding is a popular feature among their customers.
According to MAAWG’s Email Metrics Report released in November 11, almost 90% of the emails included in their study were considered to be abusive. Spam and other malicious emails continue to plague customers, ISPs and legitimate senders so to ensure your emails get delivered to the inbox, you have to follow a few key email best practices.
- Focus on your sending reputation. ISPs look at your sending behavior to make filtering decisions. If you have a good sending reputation, your emails will get delivered, but if not, your emails may end up being blocked at the gateway or labeled as spam.
- Regularly monitor your email deliverability. Rectify delivery failures right away, otherwise you risk harming your sending reputation. Access tools that that not only tells you who responded to your messages, but who actually received them. This data can also help you better understand your overall analytics and identify gaps in your email program. Read More ›
Glö helps couples streamline their wedding planning by providing elegant paperless wedding invitations, save the dates and coordinating wedding websites with sophisticated RSVP technology. Glö sends over 18,000 emails each month, but about 30% of their email was routinely being undelivered by the ISPs resulting in numerous customer service calls and complaints from their users. While they tried to solve the delivery failures internally, they neither had the time nor the expertise to properly diagnose and fix their email deliverability issues. They needed a way to ensure that every paperless invite their customers sent to their guest lists got delivered to the inbox instead of the spam folder. Glö turned to SendGrid for a full service solution that could
Transactional email open rates can be three times higher than commercial email. Why? It’s because your customers are expecting them – even welcoming them – because they took a certain action in which they expect to receive a communication from you. They may have placed an order, signed up for your service, submitted a friend request, or asked to be notified of certain events. As a result, they are more apt to open your email.
A report from Borrell Associates, Inc. and Merkle revealed that 64% of consumers consider transactional emails to be the most valuable messages in their inbox.
NudgeMail is an email based reminder service and task management system. Due to the nature of the service, Nudgemail users expect these email reminders to arrive immediately and without delay. However, these demands required an infrastructure that was scalable to their growth and that required little internal management from their staff.
Spam is any email that is not wanted or requested by the recipient. While the majority of spam comes from an unknown sender, oftentimes legitimate email is categorized by spam either by the recipient or by the ISP delivering emails to customer inboxes. So why does this happen?
Recipients who label your email as spam do so by clicking the “This is Spam” button in their email client. This notifies the ISP that this is unwanted mail. Each ISP has different thresholds or limits for the amount of acceptable complaints a sender can have for each email deployment. If you go above that threshold, you are likely to get blocked in the future. Having a high complaint rate is the number one reason why your email delivery will get blocked or delivered to the spam folder.
Gowalla is a socially curated travel guide that helps users keep up with their friends and share their favorite places. Gowalla uses email delivery notifications and friend requests to their users so these emails need to arrive in the inbox on time and as expected. However, Gowalla started to experience email delivery failures that could not be resolved by their email provider. Their email delivery rates went down and they had zero visibility into their overall email metrics. They decided they need to make a change. Gowalla searched for a new email provider that had extensive reporting capabilities for email campaign optimization and sound measures to help with email deliverability. Being that they were on a shared IP with their
While we often focus on delivered rates when talking about email deliverability, response metrics will soon be equally important in determining whether or not your email arrives. ISPs are increasingly looking at subscriber engagement levels to determine the validity of your email messages. While not all ISPs are using engagement data and those that are all have different criteria, the fact is that opens, clicks and other engagement metrics are now playing a role in delivery decisions.
ISPs are expanding their measurement criteria because they want to confirm that your subscribers are real and active. If a subscriber logins and interacts with messages in their inbox, they are considered active users. The opposite behavior might mean that there are large numbers of inactive subscribers and therefore, standard reputation metrics may not be the best indicator of message value. Data on opens and clicks provide a more complete picture of the sender and it’s subscriber relationships. So if you’ve been laser-focused on deliverability numbers, now is the time to expand your view. Read More ›
At SendGrid, our focus has always been on achieving the highest levels of customer satisfaction. SendGrid continues to grow because we solve web developers’ email headaches. And these same web developers love to share their stories about how they resolved common problems in their industry. As such, we’ve expanded our customer and testimonial section of our website to include some stories and quotes of how SendGrid is helping companies get their emails delivered. Take some time to check out this new section and learn how we can help you improve your email revenue and results just by getting more messages delivered to the inbox. Then, get started with SendGrid and let us help you create your own email success story.
We’ve heard the news, read the blogs and monitored the tweets. And as the thoughts, reactions, and sentiments roll in, we’re plugging away at what we do on a daily basis: delivering on the future of email. Since our launch more than a year ago, our premium service has helped thousands of companies solve some very difficult email problems and saved those companies countless hours and dollars along the way.
We’re very proud of our approach to email delivery and the premium service we provide to businesses in need of email help. If you’re not totally familiar with what SendGrid does, consider this a quick refresher. Or, if you’re interested in understanding more about the future of email, please read on.
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